There are many great reasons to support a local specialty coffee company and to choose specialty coffee over conventional coffee. Here are just a few:

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1. Higher quality: Specialty coffee is carefully sourced and roasted to bring out the unique flavors and characteristics of each variety. This results in a higher quality cup of coffee that is richer, more complex, and more satisfying.

2. Support local businesses: By choosing to buy from a local specialty coffee company, you are supporting small businesses in your community. This helps to create jobs and stimulate the local economy, which is especially important in the current climate.

3. Sustainable and ethical practices: Many specialty coffee companies prioritize sustainable and ethical practices, such as fair trade sourcing and environmentally responsible roasting methods. This ensures that the coffee you enjoy is not only delicious but also responsibly produced.

4. Unique flavors and varieties: Specialty coffee companies often offer a wide variety of unique and interesting coffee varieties from around the world. This allows you to explore different flavors and aromas and discover new favorites.

5. Health benefits: Coffee has been shown to have a number of health benefits, including reducing the risk of certain diseases and improving cognitive function. By choosing high-quality, specialty coffee, you can enjoy these benefits to the fullest.

6. A better overall experience: Specialty coffee is often served in a more relaxed, comfortable, and welcoming environment than conventional coffee. This allows you to truly savor and enjoy your coffee, rather than just grabbing a quick caffeine fix.

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Overall, supporting a local specialty coffee company and choosing specialty coffee over conventional coffee is a great way to enjoy a high-quality, delicious, and sustainable product while also supporting your community and the environment.